Today I sat in a room packed with men and women who took time away from their studies, jobs, and families to here the amazing Andi Zeisler speak about her book, We Were Feminists Once. I have been a Bitch subscriber for many years and not only did I enjoy hearing her speak, but I enjoyed hearing her speak at my business school.
I know, right?
Business school is not where you expect to hear about "marketplace feminism" and the commodification of women's empowerment for profit. But today, my business school was the first to host Andi on her book tour and I was thrilled to see so many students and industry guests in the audience.
“The business of marketing and selling to women literally depends on creating and then addressing female insecurity."
I would put this book on the syllabus for my aspirational business school curriculum right there in Marketing next to Naomi Klein's No Logo.
Intrigued? Read the book. I'll even lend you my signed copy.